Imperial Tobacco Canada - Strategy and Purpose
Our vision is for A Smokeless World built on smokeless products where, ultimately, cigarettes have become a thing of the past.
Our Approach at a Glance
Our strategic aim is to generate an increasingly greater proportion of our revenues from smokeless products, and by doing so, building a Smokeless World to realize our purpose of building A Better Tomorrow ™.
- We are committed to providing adult consumers with a wide range of enjoyable and less risky products.
- We continue to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit.
- We encourage those who otherwise continue to smoke to switch completely to scientifically substantiated, smokeless alternatives.
- We will track and share progress of our transformation.
We believe there are three key enablers to make this a reality: enabling consumer choice, substantiating the reduced-risk profile of New Category products through world-class science and advocating for responsible regulation and enforcement.
Our Strategic Navigator
The nine priority building blocks that support the achievement of our ambition to Build a Smokeless World.
Delivering Quality Growth emphasises the transition to a more balanced focus on top-line and bottom-line delivery, centred around our brands and innovation, and continuing to seek long-term opportunities Beyond Nicotine.
The key building blocks of the Quality Growth pillar are:
- Inspiring New Category Innovations & Brands
- Managed Combustibles Transition
- Beyond Nicotine Foundations
Our commitments under Quality Growth:
- Progressing toward quality, margin-accretive growth in smokeless products
- FMC volume decline but expecting continuing value delivery
- Sensibly investing for the future Beyond Nicotine
Building a Sustainable Future is about seeking to actively migrate consumers away from cigarettes and to smokeless alternatives sustainably, responsibly and with integrity.
Science will be a primary driver of our efforts, supported by more active external engagement with regulators and other key stakeholders, while embedding sustainability across our organisation.
The key building blocks of the Sustainable Future pillar are:
- Tobacco Harm Reduction Acceptance
- Shaping the Landscape
- Leading in Sustainability and Integrity
Our commitments under Sustainable Future:
- Building a Smokeless World
- Investing in the products, science and engagement to make A Better Tomorrow™ a reality
- Conducting our business sustainably and with integrity
The Dynamic Business pillar is about building a future-fit, data-driven organisation and ensuring we are efficient and effective in all of our operations.
We believe we can create the financial flexibility to invest in our people, our products and provide returns to our investors.
The key building blocks of the Dynamic Business pillar are:
- Exciting, Winning Company
- Operational Excellence
- Capital Effectiveness
Our commitments under Dynamic Business:
- Creating a diverse, inclusive and people-oriented place to work
- Being data-driven and delivering operational excellence/cost management
- Focused on investors returns