Imperial Tobacco Canada - Our position
Tobacco Harm Reduction
Combustible cigarettes pose serious health risks. The only way to avoid these risks is not to start or to quit. Yet not every smoker is willing to quit.
Tobacco Harm Reduction recognizes the important role that alternative sources of nicotine with lower health risks offer to smokers who may not otherwise want or choose to give up. That is why we encourage those who would otherwise continue to smoke to switch completely to scientifically-substantiated, smokeless alternatives.
Smokeless products offer a compelling option for the estimated over 3.5 million 1 people in Canada who continue to smoke today.
We’re clear that shifting towards a smokeless portfolio, built on outstanding products, informed consumer choice, and underpinned by world-class science are essential for building a Smokeless World.
1 https://www.canada.ca/en/health-canada/services/canadian-tobacco-nicotine-survey/2022-summary.html#cigarette